PositivityTools
General Contractor Websites

The site that turns "just looking" into a signed estimate.

For residential and commercial contractors whose project photos already sell the job — we build the site that makes 'request estimate' unmissable. Mobile-first, photo-first, $497 flat.

Built for contractors whose referrals dry up if the site looks worse than the work.

7-Day Turnaround

Your new site, built in 7 days. Ready to take calls the day it ships.

  • Mobile-first design — 70% of your traffic
  • Google Business Profile wired in
  • Contact form + click-to-call ready
  • Two months of SEO content included
One flat price. $497. That's the whole bill.

The honest problem

Most general contractor sites are leaking money.

Your portfolio is trapped on Instagram

You post stunning remodels on IG weekly. Then someone searches 'kitchen remodel contractor [city]' and lands on a generic services page with 3 stock photos. All your actual work — and all the trust it would build — is trapped in the app.

'Request estimate' is buried in a contact form

Homeowners don't want to "contact" you. They want an estimate. Those are different words and different energy. A site built for contractors uses "Request Free Estimate" as the primary button everywhere — not "Contact Us".

No service-area pages = no local rankings

You serve 8 towns but rank for 1 because you have one 'Service Area' page with a list. Each town gets its own page ('[service] contractor in [town]') and you start ranking for each. Simple playbook, massive SEO lift.

How we fix it

What a contractor site actually needs to do.

  • Photo-first hero — your work above the fold
  • Full portfolio gallery with project-by-project pages (not thumbnails)
  • "Request free estimate" as the only primary CTA — everywhere
  • Service-area pages for each town you cover
  • Trust bar — licensed, insured, years in business, Angi/BBB/HomeAdvisor ratings

See the work

See the contractor site we'd build for you.

Below is the contractor template — your project photos, your service area, your trust bar, your estimate flow. Shipped in 7 days. Scroll the 7 directions below — pick your favourite, we build from there.

general-contractors-demo.positivitytools.com
Live demo #01 — Fully built

Here's what your contractor site will look like.

Open the live contractor demo
emergency-first.template.demo
24/7 Emergency

General Contractor problem?
We're on the way.

555-000-0000
Same dayFlat rateLicensed

Live template

Emergency First

Open it
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An Elevated General Contractor Studio

The art of the consult.

Book a consultation

Live template

Luxury Edit

Open it
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Portfolio

Live template

Photo Wall

Open it
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Est. 2014 • Licensed

General Contractor you can stake your name on.

What's included

  • Licensed + insured
  • Written estimate
  • 1-yr workmanship

Live template

Authority Card

Open it
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Your general contractor.
Done right.
The first time.

● Local owned since 2014Get quote

Live template

Bold Statement

Open it
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Book your slot

Next availability this week

Mon8:00
Mon10:00
Mon1:00
Tue8:00
Tue2:00
Tue4:30
Wed9:00
Wed11:00
Wed3:00

Live template

Calendar First

Open it
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Flat-rate pricing
from$149

No surprise fees. Price locked before we start.

See full pricing →

Live template

Price-Led

Open it

Every direction is fully customisable — your brand, your copy, your photos, your services. Pick the one closest to your vision and we build from there.

Why we win

$497 lands between two bad options.

Most general contractor shops compare agencies to DIY builders and pick whichever stings less. We built a third option.

Typical agency

$3,000+

+ $400/mo retainer

  • Nice design
  • Takes 6–12 weeks
  • Agency owns hosting
  • Pay forever to keep it live
  • Locked into their stack
PositivityTools

One flat build

$497

$1,500

One time. No retainer. Ever.

  • Premium design
  • 7-day delivery
  • You own everything
  • Free 2 months of SEO content
  • No lock-in, no monthly fees

DIY builder

$29/mo

+ $300/yr if you upgrade

  • Cheap
  • Takes you 40+ hours
  • Template — looks template-y
  • No SEO out of the box
  • Paying every month forever

The ranking plan

Remodel searches take 3 months of research. We help you win that window.

Homeowners researching a $40k remodel read 15+ articles before calling a contractor. We publish 8 remodel-focused articles over 2 months — cost breakdowns, permit walk-throughs, timeline guides — so your site becomes the reference.

01Day 1–7

Your site ships with the SEO foundation

Schema markup, clean URL structure, meta tags written for your target searches, Google Business Profile wired in, service-area pages indexed.

The meat of it
02Weeks 2–8

8 niche-specific general contractor articles published

We publish weekly — real answers to real searches your customers run. Each article targets a keyword your market actually types into Google, not AI filler.

03Month 3+

Traffic compounds — you're the authority

Your ranking keeps climbing after our 2 months wrap. You decide: continue on the $97/mo Growth Membership, write them yourself, or stop. Your site, your call.

What we'll write

Real searches, written for your market.

Month 1 · Week 1

Kitchen Remodel Cost in 2026: Full Breakdown

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 2

Bathroom Remodel: 5 Ways to Save Without Cutting Corners

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 3

How Long Does an Addition Actually Take?

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 4

ADU Cost & Timeline: Complete Guide

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 1

Permit-Pulled vs Under-the-Table: Why It Matters

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 2

Change Orders: How to Avoid Getting Burned

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 3

Design-Build vs Traditional Bid: Which Saves Money

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 4

GC vs Subs: When to Hire Which

1,500+ words · SEO-optimised · published to your site

8

Articles

1,500+

Words each

Weekly

Publish cadence

Human

Reviewed by Dave + Mark

All 8 articles, publishing, keyword research, editorial review — included in the $497. No monthly fees for the first 2 months. No upsell.

One price. Everything in.

The whole build. $497. Not a retainer.

$1,500$497

Typical contractor-agency quote: $4,000 + $500/mo retainer.

  • Custom contractor site (up to 8 pages)
  • Photo-first portfolio with individual project pages
  • Service-area pages for each town/city you cover
  • Request-estimate form with instant SMS alert
  • Licensed/insured/years-in-business trust bar
  • 2 months of SEO articles included
  • 1 round of revisions
  • You own it — domain, code, photos, everything
Skip the chat — secure checkout →

Not a fit after we chat? No charge. You only pay when Dave confirms and sends checkout.

Integrations included

We plug into the tools you already use.

No custom engine. No vendor lock-in. Your site talks to the industry-standard platform for your general contractor business — set up and wired in before it ships.

Jobber

Scheduling + invoicing

Buildertrend

Project management

CompanyCam

Job-site photo logs

Google Calendar

Sub-contractor sync

Stripe

Deposits + draws

DocuSign

Contract signing

Podium

Review requests

Google Business Profile

Local SEO

Don't see yours? We wire in whatever you already use — just tell us on the kick-off brief and we connect it before launch.

The 7-day guarantee

Live in 7 days or your money back. Full refund. No arguing.

From payment to preview link in 7 calendar days. If we miss it — for any reason — we refund every dollar. No 'we were close,' no 'we had to wait on content.' Seven days.

Included — no upsell

$497 covers everything below.

2 months of SEO content

$388 value

Project type buying guides (kitchen remodel costs, addition planning, ADUs), permit walk-throughs, contractor vs DIY articles. Keeps rankings climbing.

Premium theme pack

$150 value

Full PositivityTools theme library. Useful if you add a sub-contractor portal or project management later.

AI automation playbook

$97 value

Missed-call text back, estimate-follow-up scripts, review requests after project completion. Copy-paste automations, run them yourself.

How we work

How we build for contractors.

7-day delivery.

Payment to preview link in 7 calendar days. We miss it, we refund — full amount, no argument.

You own everything.

Domain, source code, project photography (with license to you), copy — all yours on day one. No retainer.

One revision round.

After draft one you get one round to adjust anything — layout, project order, trust bar priorities, service-area list.

Human-reviewed, every page.

Dave or Mark reviews every page before it ships. Contractors see generic 'we pride ourselves' copy and bounce. We don't ship it.

Every question we get

What general contractor owners ask before they buy.

You get one round of revisions to change anything — layout, copy, colours, photos, service pages, all of it. Most clients use the revision for 2-3 lines of copy. Some ship the first draft as-is.

Only 4 contractor builds per week

That next $40k remodel is being searched for right now.

Dave replies within 24 hours. Fit confirmed — the 7-day build kicks off the same day.

30-second form. Dave replies within 24 hours.